Design Lifestyle

The Power of Advertising …

28th July 2014

I would like to think I’m someone who’s reasonably aware of the worlds key social and environmental issues, although I must admit to doing very little to combat them. Taking the recycling out is about my limit and I struggle to remember to do that. I’m also a little ashamed to say that if something doesn’t or hasn’t directly affect me or my own I’m a little guilty of sweeping it under the carpet. That said, a thought provoking advertising campaign can be a powerful tool, and these social and environmental awareness campaigns have had me and my peers thinking, talking and questioning.

Many of the topics raised in these advertisements could be deemed a little close-to-the-bone for some. However, with the nature of the messages these images are attempting to convey, evoking a strong reaction (be it positive or negative) surely means they’ve achieved what they set out to do.

Here’s some that grabbed my attention:

Powerful social advertising campaigns from Bored Panda

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Advertising Agency: JWT, Dubai, UAE

Powerful social advertising campaigns from Bored Panda

Advertising Agency: Herezie, Paris, France

Powerful social advertising campaigns from Bored Panda

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Advertising Agency: Publicis, Singapore

Powerful social advertising campaigns from Bored Panda

Advertising Agency: Mudra Group, India

Powerful social advertising campaigns from Bored Panda

Advertising Agency: Grey, Toronto, Canada

Powerful social advertising campaigns from Bored Panda

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

Check out the full list of 40 advertisements over at Bored Panda.

 

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2 Comments

  • Reply James Greenway 28th July 2014 at 1:26 pm

    Nice piece, i guess this all part of your emotional intelligence Tash?

  • Reply James Greenway 28th July 2014 at 1:26 pm

    Nice piece, i guess this all part of your emotional intelligence Tash?

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