I would like to think I’m someone who’s reasonably aware of the worlds key social and environmental issues, although I must admit to doing very little to combat them. Taking the recycling out is about my limit and I struggle to remember to do that. I’m also a little ashamed to say that if something doesn’t or hasn’t directly affect me or my own I’m a little guilty of sweeping it under the carpet. That said, a thought provoking advertising campaign can be a powerful tool, and these social and environmental awareness campaigns have had me and my peers thinking, talking and questioning.
Many of the topics raised in these advertisements could be deemed a little close-to-the-bone for some. However, with the nature of the messages these images are attempting to convey, evoking a strong reaction (be it positive or negative) surely means they’ve achieved what they set out to do.
Here’s some that grabbed my attention:
Check out the full list of 40 advertisements over at Bored Panda.