Japanese denim and Americana brand KAPITAL are renowned for creating highly expressive photoshoots. Their original play on native american workwear and use of uncustomary filming locations are just a few of the elements that go into creating the images you see in their seasonal lookbooks. A couple years ago, filmmaker Hsiang Chin Moe documented the process of making one of these books, specifically the Spring 2014 KAPITAL book “Sailor Ninja”, in a piece of work dubbed the Kapital World Documentary.
Until recently, the movie has only been available at select screenings, but you can now view it in it’s entirety (see trailer below) over at the Kapital World Movie website. The film follows old friends Kiro Hirata (lead designer) and Eric Kvatek (photographer) as they take an entire to production crew to Paris for a 5 day shoot, which reveals a behind the scenes look into the inner workings of the brand and the staggering amount of clothing required to put such a book together.
See filmmaker Hsiang Chin Moe’s note below.